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Every so often I feel the need to give a little advice on blogging. I am not an expert by any means, but I do know a thing or two. Mostly I know how scary it was in the beginning. I didn’t have a clue on what I was doing, and I am not tech savvy at all. That being said, I like to share what I do know now with anyone who might be struggling. So today we are going to talk about that dreaded newsletter signup.
Now depending on how new you are, you might be wondering what a newsletter signup is. Simply put it is a way for your audience to subscribe to your blog so you can stay in touch with them. They give you their email, and you promise to give them something in return. This something can be a free product or blog post sent to their inbox.
Now you might be wondering if you really need a newsletter signup and the answer is yes, eventually. You might not need it starting out. I make a respectable amount of money for a number of months I have been blogging with very few emails. But you will eventually want those emails. Exclusive access to a person’s inbox is the best way to drive traffic back to your site and market your products. Both of these things translate into more money.
Now there are many different ways to go about setting up a newsletter sign up. I am not going to cover any of that in this blog post. Honestly, I am still trying to decide if I like my provider before I write a post on them. If you are dying to know how to set one up, then subscribe to the blog for an update on when I write about it. (See what I did there?)
Chances are if you’re reading this one then you have a newsletter already set up and you’re just looking on how to get more subscribers. So I am going to give you some tips on where to put your signup for the most exposure. Most of these tips are pretty straightforward, but I bet you overlooked one of these. So without farther ado here are my tips on where to put that dang newsletter signup that you worked so hard on.
Make your newsletter signup the first thing people see when they enter your blog. Most paid themes will have a widget spot in the header. This is where you put your form for the most exposure. I would have mine there as well, but I’m having trouble with my theme that I need to fix. I know. It is on the to-do list.
Now this will probably get return visitors to signup more than new visitors. New visitors have to convince they are going to get something in return for their email. If they don’t know the blog they might need to come back a few times to make that decision. Don’t worry. I have a tip on how to get them to sign up on the first visit.
Not a lot of people look in your sidebar, but you want to make sure that the ones that do will see your newsletter. I usually set my pretty high up on the list. This will ensure that anyone who might even be slightly interest gets a chance to see my newsletter signup.
Again technical difficulties have prevented me from doing this, but don’t let it stop you. By putting your signup at the bottom of your blog it gives your new visitors a second chance to consider it. Chances are they are going to want to read some material before deciding to sign up. If you don’t put a signup at the bottom of the blog they might forget. Don’t miss out.
People love pop-ups. Don’t ask me why, but something about a little box asking for information just appeals to people. I have mine set to show up after a reader has scrolled down some. This ensures that they actually want to be on the sight and that I’m not justing getting some random person to sign up for something they don’t want.
So many people don’t do this. I mean think about how many emails you sent out a day. I send emails for guest post, and group boards at least ten times a day. If they are interested enough to publish me then they might like my newsletter right? Why not at least give them the chance? You can do this in a real classy way too by adding it to your signature line in your email. If you don’t have a signature line then I suggest you get one.
Do this in every blog post. I always mention some reason that signing up to my newsletter will benefit my audience. I have a give away coming up, and some post that will help bloggers. These are all good reasons for my audience to signup so they don’t miss out. It is that simple.
Newsletter signups don’t have to be hard. It is all about placement and rewards. If you have a small reach, don’t worry if you don’t land any emails for a while. That is normal. Just get everything set up for when your audience does expand so you don’t miss out.